THE DIFFERENCE BETWEEN KNOWING AND UNDERSTANDING

mbaI was at a management seminar when a management guru got up and said, “Our alliance stands alone in demonstrating the extensively of integrated partnerships with other collaboratives. We have shifted the paradigm from stand alones to a mission critical proactive groupwide culture.” 

No one understood what he said, and, yet, no one asked any questions. They all seemed to agree that it sounded good and must make sense. So it occurred to me that you do not need an MBA, you need only to know how to communicate like the one.  To make it easy, I’ve constructed the three columns of buzzwords below. 

Think of any three-digit number; then select the corresponding buzzword from each column. For instance, number 256 produces  a “systemized logistical time-phase, a phrase that can be dropped into virtually any business report with that ring of authority. No one will know what you’re talking about, but it probably won’t be admitted by anyone.  

0. INTEGRATED 

1. HEURISTIC 

2. SYSTEMIZED 

3. PARALLEL 

4. FUNCTIONAL 

5. RESPONSIVE 

6. RE-ENGINEERED 

7. SYNCHRONIZED 

8. COMPATIBLE 

9. FUTURISTIC 

10. ADVANCED 

11. TEAM-ORIENTED 

12. OBJECT-BASED 

13. REALIGNED 

14. MULTI-TIERED 

15. DEVOLVE

0. EVEN-KEELED 

1. ORGANIZATIONAL 

2. MONITORED 

3. RECIPROCAL 

4. DIGITAL 

5. LOGISTICAL 

6. TRANSITIONAL 

7. INCREMENTAL 

8. THIRD-GENERATION 

9. POLICY 

10. MAXIMIZED 

11. BALANCED 

12. STABLE 

13. EXUDING 

14. ARCHITECTED 

15. ACTUATING

0. OPTIONS 

1.    FLEXIBILITY 

2. CAPABILITY 

3. MOBILITY 

4. PROGRAMMING 

5. SCENARIOS 

6. TIME-PHASE 

7. THROUGHPUT 

8. HARDWARE 

9. CONTINGENCY 

10. WAREHOUSE 

11. TOOLSET 

12. FORECAST 

13.   MIGRATION 

14.   PARACHUTE 

15.   ECO-CENTRIC CORE

Example:  “I’ve studied the heuristic policy time-phases and concluded we need more worker benefits in order to synchronize our third-generation contingencies.” See how easy it is to sound like an MBA.

MBAs today learn all the definitions, jargon and buzzwords used in business but are unable to explain the nature of their business in elementary terms. Our schools have substituted definition for knowledge. You can know the name of a bird in all the languages of the world, but when you’re finished, you’ll know absolutely nothing whatever about the bird. To understand a bird you have to study and observe what it’s doing….that’s what counts. This is the difference between knowing the name of something and understanding something.

The word elementary in this context does not mean easy. Rather, it means that very little is required to know ahead of time in order to understand it, except to have an infinite amount of intelligence. It’s extraordinarily difficult to abstract the simplest essences, the form in which things can be understood and problems solved—and, I suppose, this is why so many MBAs would rather “drink it in before they ask the wetware to drill down.”

………………………….

Michael Michalko is a highly-acclaimed creativity expert and author of the best-sellerThinkertoys (A Handbook of Business Creativity), ThinkPak (A Brainstorming Card Deck),  Cracking Creativity (The Secrets of Creative Genius), and Creative Thinkering (Putting your Imagination to Work). His website ishttp://www.creativethinking.net

 

 

 

One response to this post.

  1. If you did need extra income and you could stay in your comfortable home, would you consider having the potential to make $75.00 an hour? If not you, then who?

    Reply

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