INNOVATION EXPERT REVIEWS “CREATIVE THINKERING” BY MICHAEL MICHALKO

The following book review of CREATIVE THINKERING is from Kelvin Fung in Hong Kong and is posted on Amazon.com

“As an innovation consultant, I have been working closely with clients in 3 major aspects: (1) Process streamlining, (2) Strategy formulation, and (3) New product / Service development. Each project is different and requires careful analysis of the challenges and business needs, an indepth investigation of internal and external constraints, crafting of intervention strategies and last but not least the development of a thoughtful implementation plan. Having said that, the bedrock of every success is still
“IDEA”. Steve Jobs, Founder of Apple Computer (now Apple Inc.), once
said, “Innovation distinquishes between a leader and a follower.” He
is pointing us to the right direction but the question is “How can we
become the first person who comes up with that brilliant ideas”.

2 years ago, we worked with HSBC on an organisation wide CHANGE initiative aiming to increase their STAFF ENGAGEMENT LEVEL. We trained up 60+ champions, using Micheal’s techniques, to lead internal THINK TANKS to brainstorm improvement ideas. In one of the think tanks, the members used the SCAMPER technique in great details to analyze their existing operation and came up with an idea of ELIMINATING (E as in SCAMPER) the plastic label on which the customers have to sign their names for checking purposes. The end result is an annual saving of 4 Million dollars plus 3 awards and dozens of media exposure. The teller who submitted the idea received a generous reward for her contribution and the customers enjoy the ease of transaction. This is a classic illustration of INNOVATION: Creating values for all stakeholders.

Micheal Michalko practices what he teaches. In his every book, he uses
lots of business cases, puzzles and exercises to illustrate his point. I like
reading his books because it is both an intellectual and an spiritual /
emotional venture. His books are highly practical and a real joy to read and a real treasure to refer to whenever I am stuck. A gem indeed.

In his book CREATIVE THINKERING, Michael extracted the essense of business creativity and came up with a SINGLE concept (i.e., CONCEPTUAL BLENDING) to explain what can be done to think like a genius. In the introduction of the book, he writes, “In school you are taught to define, label, and segregate what you learn into separate categories…much like icecubes in a tray. Once something is learned and categorized, you thoughts become frozen…you are taught, when
confronted with a problem, to examine the icecube tray and select appropriate cube [to kickstart your problem solving process] …to come up with marginal improvements…”

The real trick to become a genius is to demolish the barriers and to
BLEND unfamiliar concepts to come up with novel ideas. This is where you
experience the magic moment of creating something groundbreaking. In this new book by Michael, he is going to show you how to do it. This is the INTELLECTUAL part. The SPIRITUAL / EMOTIONAL part is what I like most. There are a total of 60 extremely inspiring and challenging exercises (in a book with 13 chapters) to reveal weaknesses of your thinking process. No matter how smart you are, you will still learn something valuable. For those who travel a lot, these exercises are going to keep you busy (and happy!) and your long haul flights become much easier. For me, I set IDEA QUOTA for my flights. A short trip to Japan (5 hours), 5 ideas, a long haul to Paris (12 hours), 12 ideas…Of course, make sure you have Michael’s book with you, they are the recipe for imagination!

http://www.amazon.com/Creative-Thinkering-Putting-Your-Imagination/dp/160868024X/ref=sr_1_1?s=books&ie=UTF8&qid=1316965501&sr=1-1

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