Archive for the ‘business creativity’ Category

What I Was Not Taught In School About Creative Thinking  

 

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Following are twelve things about creative thinking that I learned during my lifetime of work in the field of creative thinking that I wished I had been taught when I was a student but was not.

1.YOU ARE CREATIVE. The artist is not a special person, each one of us is a special kind of artist. Every one of us is born a creative, spontaneous thinker. The only difference between people who are creative and people who are not is a simple belief. Creative people believe they are creative. People who believe they are not creative, are not. Once you have a particular identity and set of beliefs about yourself, you become interested in seeking out the skills needed to express your identity and beliefs. This is why people who believe they are creative become creative. If you believe you are not creative, then there is no need to learn how to become creative and you don’t. The reality is that believing you are not creative excuses you from trying or attempting anything new. When someone tells you that they are not creative, you are talking to someone who has no interest and will make no effort to be a creative thinker.

2.  CREATIVE THINKING IS WORK. You must have passion and the determination to immerse yourself in the process of creating new and different ideas. Then you must have patience to persevere against all adversity. All creative geniuses work passionately hard and produce incredible numbers of ideas, most of which are bad. In fact, more bad poems were written by the major poets than by minor poets. Thomas Edison created 3000 different ideas for lighting systems before he evaluated them for practicality and profitability. Wolfgang Amadeus Mozart produced more than six hundred pieces of music, including forty-one symphonies and some forty-odd operas and masses, during his short creative life. Rembrandt produced around 650 paintings and 2,000 drawings and Picasso executed more than 20,000 works. Shakespeare wrote 154 sonnets. Some were masterpieces, while others were no better than his contemporaries could have written, and some were simply bad.

3. YOU MUST GO THROUGH THE MOTIONS.When you are producing ideas, you are replenishing neurotransmitters linked to genes that are being turned on and off in response to what your brain is doing, which in turn is responding to challenges. When you go through the motions of trying to come up with new ideas, you are energizing your brain by increasing the number of contacts between neurons. The more times you try to get ideas, the more active your brain becomes and the more creative you become. If you want to become an artist and all you did was paint a picture every day, you will become an artist. You may not become another Vincent Van Gogh, but you will become more of an artist than someone who has never tried.

4. YOUR BRAIN IS NOT A COMPUTER.Your brain is a dynamic system that evolves its patterns of activity rather than computes them like a computer. It thrives on the creative energy of feedback from experiences real or fictional. You can synthesize experience; literally create it in your own imagination. The human brain cannot tell the difference between an “actual” experience and an experience imagined vividly and in detail. This discovery is what enabled Albert Einstein to create his thought experiments with imaginary scenarios that led to his revolutionary ideas about space and time. One day, for example, he imagined falling in love. Then he imagined meeting the woman he fell in love with two weeks after he fell in love. This led to his theory of acausality. The same process of synthesizing experience allowed Walt Disney to bring his fantasies to life.

5. THERE IS NO ONE RIGHT ANSWER.Reality is ambiguous. Aristotle said it is either A or not-A. It cannot be both. The sky is either blue or not blue. This is black and white thinking as the sky is a billion different shades of blue. A beam of light is either a wave or not a wave (A or not-A). Physicists discovered that light can be either a wave or particle depending on the viewpoint of the observer. The only certainty in life is uncertainty. When trying to get ideas, do not censor or evaluate them as they occur. Nothing kills creativity faster than self-censorship of ideas while generating them. Think of all your ideas as possibilities and generate as many as you can before you decide which ones to select. The world is not black or white. It is grey.

6. NEVER STOP WITH YOUR FIRST GOOD IDEA.Always strive to find a better one and continue until you have one that is still better. In 1862, Phillip Reis demonstrated his invention which could transmit music over the wires. He was days away from improving it into a telephone that could transmit speech. Every communication expert in Germany dissuaded him from making improvements, as they said the telegraph is good enough. No one would buy or use a telephone. Ten years later, Alexander Graham Bell patented the telephone. Spencer Silver developed a new adhesive for 3M that stuck to objects but could easily be lifted off. It was first marketed as a bulletin board adhesive so the boards could be moved easily from place to place. There was no market for it. Silver didn’t discard it. One day Arthur Fry, another 3M employee, was singing in the church’s choir when his page marker fell out of his hymnal. Fry coated his page markers with Silver’s adhesive and discovered the markers stayed in place, yet lifted off without damaging the page. Hence the Post-it Notes were born. Thomas Edison was always trying to spring board from one idea to another in his work. He spring boarded his work from the telephone (sounds transmitted) to the phonograph (sounds recorded) and, finally, to motion pictures (images recorded).

7. EXPECT THE EXPERTS TO BE NEGATIVE.The more expert and specialized a person becomes, the more their mindset becomes narrowed and the more fixated they become on confirming what they believe to be absolute. Consequently, when confronted with new and different ideas, their focus will be on conformity. Does it conform to what I know is right? If not, experts will spend all their time showing and explaining why it can’t be done and why it can’t work. They will not look for ways to make it work or get it done because this might demonstrate that what they regarded as absolute is not absolute at all. This is why when Fred Smith created Federal Express, every delivery expert in the U.S. predicted its certain doom . After all, they said, if this delivery concept was doable, the Post Office or UPS would have done it long ago and this is why the experts at IBM said there were no more than six people on earth who had need of a personal computer. Thomas Edison is quoted as saying “His greatest blessing in life was the lack of a formal education. Had he been educated,” he said “he would have realized that what he accomplished in life was not possible to do.”

8. TRUST YOUR INSTINCTS. Don’t allow yourself to get discouraged. Albert Einstein was expelled from school because his attitude had a negative effect on serious students; he failed his university entrance exam and had to attend a trade school for one year before finally being admitted; and was the only one in his graduating class who did not get a teaching position because no professor would recommend him. One professor said Einstein was “the laziest dog” the university ever had. Beethoven’s parents were told he was too stupid to be a music composer. Charles Darwin’s colleagues called him a fool and what he was doing “fool’s experiments” when he worked on his theory of biological evolution. Beethoven’s parents were told he was too stupid to be a music composer. Walt Disney was fired from his first job on a newspaper because “he lacked imagination.” Thomas Edison had only two years of formal schooling, was totally deaf in one ear and was hard of hearing in the other, was fired from his first job as a newsboy and later fired from his job as a telegrapher; and still he became the most famous inventor in the history of the U.S.

9. THERE IS NO SUCH THING AS FAILURE.Whenever you try to do something and do not succeed, you do not fail. You have produced a result. It’s what you do with the result that’s important. You have learned something that does not work. Always ask “What have I learned about what doesn’t work?”, “Can this explain something that I didn’t set out to explain?”, and “What have I discovered that I didn’t set out to discover?” Whenever someone tells you that they have never made a mistake, you are talking to someone who has never tried anything new.

Take the first airplane. On Dec. 8, 1903, Samuel Pierpont Langley, a leading government- funded scientist, launched with much fanfare his flying machine on the Potomac. It plummeted into the river. Nine days later, Orville and Wilbur Wright got the first plane off the ground. Why did these bicycle mechanics succeed when a famous scientist failed? Because Langley hired experts to execute his theoretical concepts without going a series of trials and errors.

Studying the Wrights’ diaries, you see that insight and execution are inextricably woven together. Over years, as they solved problems like wing shape and wing warping, they made several mistakes which inspired several adjustments all of which involved a small spark of insight that led to other insights. Their numerous mistakes led to unexpected alternative ways which, in turn, led to the numerous discoveries that made flight possible.

10. YOU DO NOT SEE THINGS AS THEY ARE; YOU SEE THEM AS YOU ARE.Interpret your own experiences. All experiences are neutral. They have no meaning. You give them meaning by the way you choose to interpret them. If you are a priest, you see evidence of God everywhere. If you are an atheist, you see the absence of God everywhere. IBM observed that no one in the world had a personal computer. IBM interpreted this to mean there was no market. College dropouts, Bill Gates and Steve Jobs, looked at the same absence of personal computers and saw a massive opportunity. Once Thomas Edison was approached by an assistant while working on the filament for the light bulb. The assistant asked Edison why he didn’t give up. “After all,” he said, “you have failed 5000 times.” Edison looked at him and told him that he didn’t understand what the assistant meant by failure, because, Edison said, “I have discovered 5000 things that don’t work.” You construct your own reality by how you choose to interpret your experiences.

11. ALWAYS APPROACH A PROBLEM ON ITS OWN TERMS.Do not trust your first perspective of a problem as it will be too biased toward your usual way of thinking. Always look at your problem from multiple perspectives. Always remember that genius is finding a perspective no one else has taken. Look for different ways to look at the problem. Write the problem statement several times using different words. Take another role, for example, how would someone else see it, how would your favorite teacher, a physician, an author, a politician, and so on see it? Draw a picture of the problem, make a model, or mold a sculpture. Take a walk and look for things that metaphorically represent the problem and force connections between those things and the problem (How is a broken store window like my communications problem with my students?) Ask your friends and strangers how they see the problem. Ask a child. Ask a grandparent. Imagine you are the problem. When you change the way you look at things, the things you look at change. 12.

12. LEARN TO THINK UNCONVENTIONALLY.Creative geniuses do not think analytically and logically. Conventional, logical, analytical thinkers are exclusive thinkers which means they exclude all information that is not related to the problem. They look for ways to eliminate possibilities. Creative geniuses are inclusive thinkers which mean they look for ways to include everything, including things that are dissimilar and totally unrelated. Generating associations and connections between unrelated or dissimilar subjects is how they provoke different thinking patterns in their brain. These new patterns lead to new connections which give them a different way to focus on the information and different ways to interpret what they are focusing on. This is how original and truly novel ideas are created. Albert Einstein once famously remarked “Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.”

And, finally, Creativity is paradoxical. To create, a person must have knowledge but forget the knowledge, must see unexpected connections in things but not have a mental disorder, must work hard but spend time doing nothing as information incubates, must create many ideas yet most of them are useless, must look at the same thing as everyone else, yet see something different, must desire success but embrace failure, must be persistent but not stubborn, and must listen to experts but know how to disregard them.

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(Michael Michalko is the author of Thinkertoys: A Handbook of Creative Thinking Techniques; Cracking Creativity: The Thinking Strategies of Creative Geniuses; Thinkpak: A Brainstorming Card Deck, and Creative Thinkering: Putting Your Imagination to Work. http://creativethinking.net/#sthash.SXV5T2cu.dpbs

 

 

 

IF YOU ALWAYS THINK THE WAY YOU’VE ALWAYS THOUGHT, YOU’LL ALWAYS GET THE SAME OLD IDEAS YOU ALWAYS GOT. LEARN HOW TO BE A CREATIVE THINKER AND GET THE IDEAS YOU NEED

Read aloud the following colors as fast as you can: STROOP.1

Now quickly read aloud the colors of the following words …
not the words themselves, but the colors in which the words are shown:

STROOP

Difficult isn’t it?  No matter how hard you concentrate, no matter how hard you focus, you will find that it is almost impossible to read the colors aloud without becoming confused.  The word patterns have become so strong in your brain that they are activated automatically whether you want them to be or not.

Now read the following paragraph.

“Aoccdrnig to rscheearch at Cmabridge Uinvervtisy, it deosn’t mttaer in waht oredr the litteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae.  The rset can be a ttoal mses and you can sitll raed it wouthit a porbelm.  Tihs is besauae ocne we laren how to raed we bgien to aargnre the lteerts in our mnid to see waht we epxcet to see.  The huamn mnid deos not raed ervey lteter by istlef, but preecsievs the wrod as a wlohe.  We do tihs ucnsoniuscoly wuithot tuhoght.”

Amazing, isn’t it?  How are you able to see and understand a group of jumbled letters as words? How can you find meaning in a mass of jumbled letters? Show this paragraph to any child   just learning to read and they will tell you that what you think are words is nonsense. This is because the word patterns in their brain have not yet become rigid.

The dominant factor in the way our minds work is the buildup of patterns that enable us to simplify and cope with a complex world. These patterns are based on our past experiences in life, education, and work that have been successful in the past. We look at 6 X 6 and 36 appears automatically without conscious thought. We brush our teeth in the morning, get dressed, drive to work without conscious thought because our thinking patterns enable us to perform routine tasks rapidly and accurately

But this same patterning makes it hard for us to come up with new ideas and creative solutions to problems, especially when confronted with unusual data. In our paragraph, our word patterns are so hard wired that even a small bit of information (the first and last letter of a word) activates the entire word pattern. We end up seeing what our brains expect to see instead of what is right before our eyes.

We are instructed in schools to think reproductively by memorizing formulae, systems, and methodologies that others have used successfully in the past. This instruction has created strong thinking patterns. When confronted with problems, these thinking patterns are activated with even a small bit of information and lead our thinking in a clearly defined direction toward something that has worked in the past for someone else, excluding all other approaches.

Think of your mind as a dish of jelly which has settled so that its surface is perfectly flat.  When information enters the mind, it self-organizes.  It is like pouring warm water on the dish of jelly with a teaspoon.  Imagine the warm water being poured on the jelly dish and then gently tipped so that it runs off.  After many repetitions of this process, the surface of the jelly would be full of ruts, indentations, and grooves.

New water (information) would start to automatically flow into the preformed grooves.   After a while, it would take only a bit of information (water) to activate an entire channel. This is the pattern recognition and pattern completion process of the brain.  Even if much of the information is out of the channel, the pattern will be activated.  The mind automatically corrects and completes the information to select and activate a pattern.

This is why when we sit down and try to will new ideas or solutions, we tend to keep coming up with the same-old, same-old ideas.  Information is flowing down the same ruts and grooves making the same-old connections producing the same old ideas over and over again.

Creativity occurs when we tilt the jelly dish and force the water (information) to flow into new channels and make new connections.  These new connections give you different ways to focus you attention and different ways to interpret whatever you are focusing on. These different ways of focusing your attention and different ways of interpreting what you are focusing on lead to new insights, original ideas and solutions.

You cannot will yourself to look at things in a different way, no matter how inspired you are to do so. To illustrate, following are two rows of parallel dots which are equal in length. Try to will yourself to see the rows of dots as unequal in length. No matter how hard you concentrate and how long you look at the dots, the two rows remain equal.

UNEVEN DOTS

However, if you change the way you look at the dots by combining the dots with two convergent straight lines, your perception of the dots changes. When you do that, the top row appears longer than the other one.

COMBINING DOTS.LINES

The rows are still equal (go ahead and measure them), yet, you are now seeing something different. Combining the dots with straight lines focused your attention in a different way and caught your brain’s processing routines by surprise. This provoked a different thinking pattern that changed your perception of the illustration and allowed you to see something that you could not otherwise see.

If one particular thinking strategy stands out for creative geniuses throughout history, it is the ability to provoke different thinking patterns by using creative thinking techniques that enable them to perceive conceptual analogical and metaphorical juxtapositions between dissimilar and unrelated subjects and information. 

Xiaohui Cui at the Oak Ridge National Laboratory in Tennessee immersed himself in the problem of a better way to organize information on the internet. He abstracted the principle of the problem to “how do things flock and flow.” He studied how things flock and flow in different domains. Then he made the analogical connection between how information flocks and flows on the internet and how birds of the same species flock and flow together.

The system he created mimics the ways birds of the same species congregate while flying. He created flocks of virtual “birds.” Each bird carries a document, which is assigned a string of numbers. Documents with a lot of similar words have number strings of the same length. A virtual bird will fly only with others of its own “species” or, in this case, documents with number strings of the same length. When a new article appears on the Internet, software scans it for words similar to those in existing articles and then files the document in an existing flock, or creates a new one.

This new web-feed tool will, whenever you go online, automatically update your browser with any new stories added to your favorite websites. It will also provide automatic updates from other websites, such as when new scientific papers are added to journals.

To get this idea, Xiaohui had to provoke a change in his thinking patterns about the internet. He did this by abstracting the principle of the problem (flocking and flowing) and immersed himself in searching in other domains for how things flock and flow. When he made the analogical connection between how birds flock and how information flocks, he was able to look at his problem with a new perspective. (Metaphorically, it was like placing two straight lines next to the dots in the illustration.)

The essence of creative thinking is a complex blending of elements of two or more different subjects, all of which involve guesswork rather than certainty. Perception is far more than the recognition of members of already-established categories–it involves the spontaneous manufacture of new categories.

 

 

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To learn  about creative thinking techniques and how to get the ideas you need, read Michael’s books http://creativethinking.net/#sthash.SXV5T2cu.dpbs

 

 

 

 

 

 

 

 

 

When You Can’t Change Your Circumstances, Change Yourself

RADIATOR

When I was a young boy I was so upset about the presidential election of Harry Truman I told my grandfather that I could not believe how stupid and misguided the voters were. Or, I suggested elections must be rigged as how could a haberdashery clerk possibly defeat an urbane intellectual like John Dewey. It was the end of America.

His grandfather filled three pots with water and placed each on a high fire. Soon the pots came to a boil. In the first, he placed carrots, in the second he placed eggs and the last he placed ground coffee beans. He let them sit and boil, without saying a word. In about twenty minutes he turned off the burners. He fished the carrots out and placed them in a bowl. He pulled the eggs out and placed them in a bowl. Then he ladled the coffee out into a cup. Turning to the boy, he asked, “Tell me, what do you see?” “Carrots, eggs, and coffee,” the boy replied. Then he asked the boy to feel the carrots, which he did and noted that they were soft and mushy. His grandfather then asked him to take an egg and break it. After pulling off the shell, the boy observed the hard-boiled egg. Finally, he asked the boy to sip the coffee. He smiled as he tasted the coffee with its rich aroma. The boy asked, “I don’t understand. What does this mean, if anything?”

His grandfather laughed and explained that each of these objects had faced the same adversity–boiling water–but each had reacted differently. “Which are you?” the grandfather asked. “When adversity knocks on your door, how do you respond? Are you a carrot that seems strong, but with pain and adversity, becomes soft and loses strength? Are you the egg that appears not to change but whose heart is hardened? Or are you the coffee bean that changes the hot water, the very circumstance that brings the pain. When the water gets hot, it releases the fragrance and flavor. If you are like the coffee bean, when things are at their worst, your very attitude will change your environment for the better, making it sweet and palatable.”

The moral of the parable is that it is not the experience that matters. What matters is how you interpret and react to the experience. We are each given a set of experiences in life. The experiences are neutral. They have no meaning. It is how we interpret the experiences that give them meaning. Your interpretations of your experiences shape your beliefs and theories about the world which, in turn, influence the way you live your life. The grandfather’s lesson is that when you can’t change your circumstances, you change yourself.

We automatically interpret all of our experiences without realizing it. Are they good experiences, bad ones, what do they mean and so on? We do this without much thought, if any, to what the interpretations mean. For instance, if someone bumps into you, you wonder why. The event of her bumping into you is neutral in itself. It has no meaning. It’s your interpretation of the bumping that gives it meaning, and this meaning shapes your perception of the experience.

You may interpret the “bump” as an accident or you may feel you are of such little consequence that you’re deliberately unnoticed and bumped around by others. You may fault the architect for the design of the sidewalks or you may feel you are at fault for not being more attentive of others. You may interpret the bump as a deliberate example of feminist aggressiveness, or you may even interpret the bump as her way of flirting with you. Your interpretation of the experience determines your perception.

Think for a moment about Abraham Lincoln who is considered by many the greatest president in the history of the U.S. He could not choose his parents, the immediate circumstances of his upbringing, or the historical epoch of his birth. Modern day psychologists would label his parents as dysfunctional and abusive. He was mocked and ridiculed by his school classmates because he was awkward and gangly and his clothes never fit properly. At age 22, he failed in business, he ran for the state legislature and was defeated, and he tried to start another business and failed again. At age 26, he was rejected by a woman he loved and had a nervous breakdown. At age 33, he married a woman who was found to be mentally unstable, and once more was defeated for Congress. At age 37, he was finally elected to Congress but at age 39 he was once again defeated. He subsequently campaigned for and was defeated for the senate, vice presidency, and again for the senate. At age 51 he was elected president of the U.S.

Lincoln was not born with a positive “can do” attitude. On the contrary, his life is testimony that a positive attitude toward one’s experiences takes considerable effort and practice. Lincoln learned to expect difficulties, and, so was not traumatized and defeated when faced with problems but viewed them as part of the natural course of events. Lincoln learned the harder one works to sustain a positive interpretation, the more one appreciates life.

Lincoln did not choose his experiences of failure and defeat, but he did choose how to respond. He realized that he was not reacting to an event but to how he interpreted the event. His life is testimony to the uniquely human potential to turn defeats into triumphs and to turn ones predicament into a human achievement. For those events that were not up to him, it was his own attitude that determined their influence on him. When he was no longer able to change a situation, he changed himself.

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Michael Michalko is the author of the highly acclaimed Thinkertoys: A Handbook of Creative Thinking Techniques; Cracking Creativity: The Secrets of Creative Genius; ThinkPak: A Brainstorming Card Deck and Creative Thinkering: Putting Your Imagination to Work. Visit http://www.creativethinking.net

 

 

 

 

 

You Do Not See Things As They Are; You See Them As You Are

five

Some scientists visited a New Guinea tribe that believed their world ended at the nearby river. After several months one of the scientists had to cross the river to leave. When the scientist was safely across he waved, but the tribesmen did not respond. They said they didn’t see him as nothing existed beyond the end of the world. Their entrenched patterns of belief about where the world ended distorted their perception of reality.

The New Guinea people disregard things which do not fit into the way they were taught to view reality and make them into something consistent with their beliefs. They see what they expect to see.

THOUGHT EXPERIMENT

Take a look at these two tables. Which one of them do you think is longer, and which one is wider?

tables-largesst-001

It might be hard to believe, but the two tables have the exact same dimensions! Measure both table surfaces with a ruler and prove it to yourself. Why, then, does the table on the left look elongated, while the table on the right appears to have a wider width? The illusion of two tables was first discovered by Roger Shepard at Stanford University.

It comes down to how we perceive the scene. Accustomed as we are to photography and Western art, we automatically interpret the scene as three-dimensional. The concept of perspective, first mastered by artists during the Renaissance, is one we encounter in our everyday lives, and our brains automatically assume that the further away an object is from us, the smaller it will be. To compensate, our brain interprets and “lengthens” lines that appear to be pointing away from us into the distance. In this scene, the interpretation made by our brain extends the length of the table on the left by making it appear longer and the shorter side of the right-hand table by making it appear wider. Our brain constructs what we perceive based on our past experiences rather than what is there.

People tend to think of perception as a passive process. We see, hear, smell, taste or feel stimuli that impinge upon our senses. We think that if we are at all objective, we record what is actually there. Yet perception is demonstrably an active rather than a passive process; it constructs rather than records “reality.” Perception implies understanding as well as awareness. It is a process of inference in which people construct their own version of reality on the basis of information provided through the five senses.

THE CLASSIC TEASER OF THE MIRROR

Noble laureate physicist, Richard Feynman, wrote about the classic teaser of the mirror. Why, Feynman wondered, does a mirror seem to invert left and right but not top and bottom? That is, why are the letters of a book backward but not upside down, and why would Feynman’s double behind the mirror appear to have a mole on the wrong hand?

Imagine yourself standing before the mirror, he suggested, with one hand pointing east and the other west. Wave the east hand. The mirror image waves its east hand. Its head is up. Its west hand lies to the west. Its feet are down. Everything’s really all right.

The problem is on the axis running through the mirror. Your nose and the back of your head are reversed: if your nose points north, your double’s nose points south. The problem now is psychological. We think of our image as another person. We cannot imagine ourselves “squashed” back to front, so our brains imagine ourselves turned left and right, as if we had walked around a pane of glass to face the other way.

It is in this psychological turnabout the brain makes that make us believe that left and right are switched.

This is another example that shows the extraordinary extent to which the information obtained by an observer depends upon the observer’s own assumptions and preconceptions. We cannot imagine our image squashed so we construct a reality that assumes an image of ourselves as if we walked around the pane of glass.

THE WAR OF GHOSTS THOUGHT EXPERIMENT

Read the following story. Wait a few minutes. Then write what you remember about the story. You might also want to try it with a friend. Ask a friend to read the story, wait a few moments, and then ask your friend to retell it to you from memory. Compare the stories to see the results.

THE STORY. One night two young men from Egulac went down to the river to hunt seals and while they were there it became foggy and calm. Then they heard war cries, and they thought: “Maybe this is a war party”. They escaped to the shore and hid behind a log. Now canoes came up, and they heard the noise of paddles, and saw one canoe coming up to them. There were five men in the canoe, and they said: “What do you think? We wish to take you along. We are going up the river to make war on the people.”

 One of the young men said, “I have no arrows.” “Arrows are in the canoe,” they said.  “I will not go along. I might be killed. My relatives do not know where I have gone. But you,” he said, turning to the other, “may go with them.”

 So one of the young men went, but the other returned home. And the warriors went on up the river to a town on the other side of Kalama. The people came down to the water and they began to fight, and many were killed. But presently the young man heard one of the warriors say, “Quick, let us go home: that Indian has been hit.” Now he thought: “Oh, they are ghosts.” He did not feel sick, but they said he had been shot.

 So the canoes went back to Egulac and the young man went ashore to his house and made a fire. And he told everybody and said: “Behold I accompanied the ghosts, and we went to fight. Many of our fellows were killed, and many of those who attacked us were killed. They said I was hit, and I did not feel sick.” He told it all, and then he became quiet. When the sun rose he fell down. Something black came out of his mouth. His face became contorted. The people jumped up and cried.

He was dead.

Now look away from the story. Wait a few minutes. Now write the story as you remembered it. How did your stories compare? You will amaze yourself at how different your story is from what you have read.

This story was used by British psychologist, Sir Frederic Bartlett, in his experiments in perception. He asked people to read the story which was unfamiliar to them and then later asked them to write what they remembered. He found that when they recalled the story, they had changed it to fit their existing knowledge, and it was this revised story which then became incorporated into their memory. He demonstrated that existing conceptual patterns of knowledge, beliefs, and theories absorb unfamiliar new experiences and re-interpret them to fit with what they know.

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 Michael Michalko is a creativity expert and author of several books on creative thinking. Discover how to get the ideas you need by visiting www.creativethinking.net

NEED IDEAS?  TAKE A THOUGHT WALK

walker

Jean-Jacques Rousseau, the famous French philosopher, did his best thinking on trips he made alone and on foot, which he called thought walks. Similarly, Johann Wolfgang von Goethe, the brilliant German author, took a walk whenever he wanted to think and come up with new ideas. It was during his long hikes in the mountains of Berchtesgaden that Sigmund Freud worked out his imposing structure of the unconscious, preconscious and conscious that has bound the twentieth-century psyche ever since. In fact, he told his good friend, Wilhelm Fliess, a Berlin doctor, that his book The Interpretation of Dreams was designed to have the effect of one of his hikes through a concealed pass in a dark forest until it opens out on a view of the plain. Taking a walk stimulated and refreshed their thinking.

Whenever you’re deeply involved with a problem, take a thought walk. You will find walking around your neighborhood, a shopping mall, a park, the woods, industrial complex and so on to be highly stimulating. Look for interesting objects, situations, or events that are interesting or that can be metaphorically compared with whatever project you happen to be working on. For example, suppose your problem is how to improve communications in your company. You take a walk and notice potholes in the road. How are “potholes” like your corporate communication problem? For one thing, if potholes are not repaired, they get bigger and more dangerous. Usually road crews are assigned to repair the potholes. Similarly, unless something is done to improve corporate communications, it’s likely to deteriorate even further. An idea with a similar relation to “road crews” is to assign someone in the organization to fill the role of “communications coach.” The role would entail educating, encouraging, and supporting communication skills in all employees. And just as road crews are rotated, you can rotate the assignment every six months.

A thought walk is one of my favorite techniques to stimulate creativity. A while back while aimlessly walking around my neighborhood, I noticed a U.S. Postal truck delivering mail. The road was in poor shape and had many large potholes that the truck had to avoid. The postal truck and poor condition of the road inspired an idea.

The postal service has thousands of trucks that travel on fixed routes and transport mail to every nook and corner of the country. Fitting the trucks with smart sensors, the trucks can collect important data on weather, communications, infrastructure and several other systems that determine the development and safety of the country.

The data gathered by these truck-mounted sensors would establish a baseline map of ordinary conditions, making it significantly easier to spot a problem or anomaly. Such a system could aid in homeland security by rapidly detecting chemical agents, radiological materials and, eventually, biological attacks; it could also assess road quality, catalog potholes and provide early warning of unsafe road conditions like black ice.

A system like this could also detect gaps in cell-tower coverage, weak radio and television signals and sources of radio frequency interference. This data could help provide uninterrupted communication services and promote more efficient use of broadcasting. I have a colleague working with the post office now to develop and implement this idea. This is a valuable resource that can make the postal service profitable.

Sometimes I will walk aimlessly and simply list objects or experiences that I find interesting.  When I return, I draw a picture of the object or experience and list all of its characteristics. Then I list all the associations I can think of between each characteristic and a problem. I ask questions such as:

  • How is this like my problem?
  • What if my problem were a…?
  • What are the similarities?
  • This….is like the solution to my problem because…?
  • How is …like an idea that might solve my problem?
  • What metaphors can I make between….and my problem?

This kind of thought walking is incredibly productive. A designer friend of mine and another designer were thought walking together in New York City.  They were discussing new product ideas when they stopped by the site for Daniel Libeskind’s Freedom Tower in New York City. The spire of the building is planned to be 1,776 feet high – 1776 was the year when the United States Declaration of Independence was drafted. They were intrigued by the idea of using invisible information to generate visible forms that have meaning.

When they returned to their office, they mulled over possible ideas of using invisible information to create visible forms. Leafing through catalogs they came across ads for sweaters with computer generated space invader designs. Combining the sweater with the freedom tower inspired their idea. They came up with what they call voice knitting where an audio input (a song or a voice) is computer translated into a simple visual form to give a sweater or other piece of clothing its own unique style and vocal fingerprint of the owner.

Thought walks give you different aspects to focus on and different ways to interpret what you are focusing on. An engineer was contracted to find ways to safely and efficiently remove ice from power lines during ice storms. He was blocked. He took a break and went for a walk. He visited a store that had several different varieties of honey for sale in a variety of different containers. The store advertised the honey with a cutout of a large bear holding a jar of honey. He bought a jar and returned to his office.

At his desk, while simultaneously thinking of honey and his power line problem together, he came up with a humorous absurd solution to his problem. The solution was to put a honey pot on top of each power pole. This would attract bears and the bears would climb the poles to get the honey. Their climbing would cause the poles to sway and the ice would Avibrate@ off the wires. This silly idea got him to thinking about the principle of “vibration,” which inspired the solution. The solution the power company implemented was to bring in helicopters to hover over the iced power lines. Their hovering vibrated the ice off the power lines.

(Michael Michalko is the author of Thinkertoys: A Handbook of Creative Thinking Techniques; Cracking Creativity: The Thinking Strategies of Creative Geniuses;  Thinkpak: A Brainstorming Card Deck, and Creative Thinkering: Putting Your Imagination to Work. http://www.creativethinking.net)

 

HOW YOU CAN USE WORDS TO INFLUENCE YOURSELF AND OTHERS

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“You can push an envelope all you want, but it’s still stationery.”

The Greek philosopher and scientist, Aristotle, was responsible for producing some of the greatest advances in human thought during his lifetime in ancient Greece. In his book On Interpretation, Aristotle described how words and chains of words were powerful tools for his thinking. He described how words reflected his thoughts and how he used words to shape his thinking.

Once I stayed for a week at the storied Ritz-Carlton in Montreal. Usually I don’t like staying in expensive hotels because of my frugal nature. Yet in the Ritz I felt great. The longer my stay, the better I felt. I discussed my feelings with the manager, and he told me his secret. He told me that the most significant factor for their success was training their employees to frame everything they say in a positive manner. For example, employees who perform services for you will say, “It’s a pleasure,” instead of something like “No problem,” when you thank them. Or “Our restaurant would be pleased to serve you tonight,” instead of “Why don’t you visit our restaurant?” Or the bartender will say, “Thank you. I look forward toward your return” when cashing out patrons.

Guests feel welcome and appreciated, and find themselves feeling happy and positive. This feel-good feeling becomes contagious among the guests and they soon subconsciously begin emulating the positive speech patterns they hear from the staff. By consciously transforming their speech patterns into positive ones, the staff influenced themselves to be positive and happy. The Ritz-Carlton experience demonstrated to me how language allowed the staff to influence themselves in a particular way and how their mental state was then transferred to the minds of the guests and how the guests transferred it to the minds of others. This was a dramatic example to me of how language can be used to influence behavior and emotions.

Many educated adults have a negative mindset which you can hear in the language they use. They talk about “what is not,” instead of “what is.” For example, when you ask someone how they are, how many times have you heard something like “No complaints or no problems.” What does that mean? Does it mean the person has a list of possible complaints taped on the bedroom wall and then reads the list every morning? “Gee, what do you know, no complaints today.” Ask a child and a child will tell you how they feel. “I feel great,” “I feel sick,” “I feel excited,” and so on.

Following are some common example of “what is not” language. Offer an idea to your boss at work and instead of saying “That’s good,” your boss says “Not bad.” What does that mean? Does that mean every other idea you offered was bad? Instead of “Go ahead and do it,” why do we say “I don’t have a problem with that.” Does that mean we had a problem with everything else? Instead of “We can solve this easily by looking at our options,” why do we say “There is not any reason why we can’t solve this easily.” Does this mean we should look as hard as we can for reasons why it can’t be solved? Instead of “It’s a pleasure,” why do we say “No problem,” when someone thanks us for a favor. Does that mean every favor we did before was a problem? Instead of “Here’s what will happen,” why do we say “It won’t hurt.” Does this mean some ideas hurt and some ideas don’t? Why do we say “Why don’t we get together for lunch?”, instead of “Let’s get together for lunch?” Does it mean to try and think of some excuse not to have lunch? Why do we say “What’s wrong with this idea?” instead of “How can we improve the idea? “Does it mean that if one part of an idea is wrong then the whole idea is wrong?

Aristotle believed that the words and chains of words that we use in framing a problem play a significant role in the way we approach problems. Toyota once posted a notice asking employees to offer suggestions on how to increase production. They received only a few ideas. A manager reworded the request to asking employees for suggestions on how to make their work easier. They were inundated ideas.

A manager at a large computer company had a mission to put together an on-line database that would make life easier for all his telephone support people, but he couldn’t get any cooperation from them. His memo began, “As you know, we are legally obligated to provide a 4-hour response on all customer calls. Currently, we are backlogged with customer calls and making little or no progress; complaints continue to grow…” This is a negative approach.

He later reworded the memo to say, “How would you like to get through your stack of backlogged customer calls quickly? How would you like to have all the researched answers to customer calls at the tips of your fingers? Help is on the way. For the next 30 days, I’ m asking you simply to record and forward to me a copy of…”. The positive approach generated a much better response. Positive framing means to say what you’re for, not what you’re against; what you’re going to do.

YOU CAN USE WORDS TO PRIME BEHAVIOR. Language also influences behavior. In a pair of studies, University of British Columbia researchers had participants play “dictator game.” The game is simple: you’re offered ten one dollar coins and told to take as many as you want and leave the rest for the player in the other room (who is, unbeknown to you, a research confederate). The fair split, of course, is 50-50, but most anonymous “dictators” play selfishly, leaving little or nothing for the other player. In the control group, the vast majority of participants kept everything or nearly everything.

In the experimental condition, the researchers next prompted thoughts of God using a well-established “priming” technique: participants, who again included both theists and atheists, first had to unscramble sentences containing words such as God, divine, love, and sacred. That way, going into the dictator game, players had God on their minds without being consciously aware of it. Sure enough, the “God prime” worked like a charm, leading to fairer splits. Without the God prime, only a few of the participants split the money evenly, but when primed with the religious words, 62 percent did.

There is a curious term in Japanese that refers to a very special manner of polite, aristocratic speech known as “play language,” (asobase kotoba), whereby, instead of saying to a person, for example, “I see that you have come to Tokyo,” one would express the observation by saying, “I see that you are playing at being in Tokyo”–the idea being that the person addressed is in such control of his life and powers that for him, everything is a play, a game. He is able to enter into life as one would enter into a game, freely and with ease. What has to be done is attacked with such a will that in the performance, one is literally “in play.” For example, “I see that you are playing at being unemployed?” That is the attitude designated by Nietzsche as love of one’s fate.

Ralph Summy, who directs the Matsunaga Institute for Peace, is well aware of the influence of language and encourages students to replace violent emotions by replacing violent expressions with nonviolent language. Instead of describing someone as “shooting a hole in an argument,” he suggests that person could be described as “unraveling a ball of yarn.” Summy also recommends that the expression “to kill two birds with one stone” be replaced by “to stroke two birds with one hand.” “Dressed to kill,” he adds, might become “dressed to thrill.”

THOUGHT EXPERIMENT. Language profoundly changes the way people think. Consider our relationship with animals. We typically regard ourselves as superior as we see animals as a lower form of life. We see them as “its.” In contrast to our relationship to animals, the Native Americans Algonquin and Lakota Sioux regard the animal as equal to humans and in many ways superior as expressed in their language. The Native Americans address all animal life as “thou,” an object of reverence. The deer, the dog, the snake, the buffalo are all “thou.”

The ego that sees a “thou” is not the same ego that sees an “it.” Whenever you see an animal, silently think the words “thou dog,” “thou bird,” and so on. Try it for a few days or so to see for yourself. I guarantee you will feel a dramatic change in your psychology toward all animal life.
MICHAEL MICHALKO. To discover the creative thinking techniques and strategies used by creative geniuses throughout history visit: http://creativethinking.net/#sthash.SXV5T2cu.dpbs

 

 

ONE OF THE BEST BUSINESS BOOKS

To Be or Not to Be…Creative

Reported by CEO READ

While readying The 100 Best Business Books for All Time for it’s updated paperback release, we spent some extra time with the books we featured in our Takeaway chapter of the book, expanding the reviews to include more detail. It was especially fun for us to visit Thinkertoys by Michael Michalko because of it’s applicability. Just as the subtitle–A Handbook of Creative-Thinking Techniques–says, Thinkertoys can help those aforementioned folks who aren’t the creative type learn how to be creative. That’s the important word here: learn. No, not everyone is creative. But creativity, according to Michalko, can be self-taught, cultivated, discovered. You can choose to BE creative.

And Michalko knows a thing or two about getting creativity-resistant organizations to change. As an officer in the United States Army, Michael organized a team of NATO intelligence specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive-thinking methods. His international team applied those methods to various NATO military, political, and social problems and in doing so it produced a variety of breakthrough ideas and creative solutions to new and old problems. After leaving the military, Michael facilitated CIA think tanks using his creative thinking techniques.

His work is best appreciated in book form, where you can scribble in the margins, and bend the pages, and carry it over to your coworker’s cubicle to test them on one of his thought experiments. Yes, make sure you have a pen when you are open up one of Michalko’s books, you’ll need it to write down the ideas you will start getting.

The material he presents throughout the book is entertaining but also so very do-able. Through the exercises and insights in his books, Michalko provides the material to train even the most creatively-blind how to open his or her eyes to their own and others’ creative ideas.

 

Michael Michalko https://www.amazon.com/Thinkertoys-Handbook-Creative-Thinking-Techniques-2nd/dp/1580087736/ref=sr_1_1?ie=UTF8&qid=1487185063&sr=8-1&keywords=thinkertoys