Archive for the ‘management’ Category

ONE OF THE BEST BUSINESS BOOKS

To Be or Not to Be…Creative

Reported by CEO READ

While readying The 100 Best Business Books for All Time for it’s updated paperback release, we spent some extra time with the books we featured in our Takeaway chapter of the book, expanding the reviews to include more detail. It was especially fun for us to visit Thinkertoys by Michael Michalko because of it’s applicability. Just as the subtitle–A Handbook of Creative-Thinking Techniques–says, Thinkertoys can help those aforementioned folks who aren’t the creative type learn how to be creative. That’s the important word here: learn. No, not everyone is creative. But creativity, according to Michalko, can be self-taught, cultivated, discovered. You can choose to BE creative.

And Michalko knows a thing or two about getting creativity-resistant organizations to change. As an officer in the United States Army, Michael organized a team of NATO intelligence specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive-thinking methods. His international team applied those methods to various NATO military, political, and social problems and in doing so it produced a variety of breakthrough ideas and creative solutions to new and old problems. After leaving the military, Michael facilitated CIA think tanks using his creative thinking techniques.

His work is best appreciated in book form, where you can scribble in the margins, and bend the pages, and carry it over to your coworker’s cubicle to test them on one of his thought experiments. Yes, make sure you have a pen when you are open up one of Michalko’s books, you’ll need it to write down the ideas you will start getting.

The material he presents throughout the book is entertaining but also so very do-able. Through the exercises and insights in his books, Michalko provides the material to train even the most creatively-blind how to open his or her eyes to their own and others’ creative ideas.

 

Michael Michalko https://www.amazon.com/Thinkertoys-Handbook-Creative-Thinking-Techniques-2nd/dp/1580087736/ref=sr_1_1?ie=UTF8&qid=1487185063&sr=8-1&keywords=thinkertoys

 

 

LEONARDO DA VINCI’S CREATIVE THINKING TECHNIQUE

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Imagine, for a moment, that thought is water. When you are born, your mind is like a glass of water. Your thinking is inclusive, clear, and fluid. All thoughts intermingle and combine with each other and make all kinds of connections and associations. This is why children are spontaneously creative.

In school you are taught to define, label, and segregate what you learn into separate categories. The various categories are kept separate and not allowed to touch each other, much like ice cubes in a tray. Once something is learned and categorized, your thoughts about it become frozen. For example, once you learn what a can opener is, whenever someone mentions “can opener” you know exactly what it is.

You are taught, when confronted with a problem, to examine the ice cube tray and select the appropriate cube. Then you take the cube and put it in a glass, where your thinking heats and melts it. For example, if the problem is to “improve the can opener,” the glass will contain all you have learned about can openers, and nothing more. You are thinking exclusively, which is to say you are thinking only about what you have learned about the can opener. No matter how many times the water is stirred, you end up creating, at best, a marginal improvement.

Now if you take another cube (for example, vegetables) and put it in the same glass with the can-opener cube, your thinking will heat and melt both together into one fluid. Now when you stir the water, more associations and connections are made and the creative possibilities become immensely greater. The vegetable cube, once blended with the can-opener cube, might inspire you to think of how vegetables open in nature. For example, when pea pods ripen, a seam weakens and opens, freeing the peas. This might inspire you to come up with novel ideas. You could, for example, manufacture cans with a weak seam that can be pulled to open the can. You cannot get this kind of novel idea using your conventional way of thinking.

What happens when you think simultaneously, in the same mental space, about a showerhead and a telescope orbiting the earth? When the Hubble telescope was first launched into space, scientists were unable to focus it. It could be salvaged only by refocusing it using small, coin-shaped mirrors. The problem was how to deliver the mirrors and insert them precisely into the right location. The right location was in a light bundle behind the main mirror. The NASA experts who worked on the problem were not able to solve it, and the multi¬million dollar Hubble seemed doomed.

Electrical engineer James Crocker was attending a seminar in Germany when he found out about the problem. He worked on it all day. Tired, he stepped into the shower in his hotel room. The European-style shower included a showerhead on an arrangement of adjustable rods. While manipulating the showerhead, Crocker suddenly realized that similar articulated arms bearing coin-shaped mirrors could be extended into the light bundle from within a replacement axial instrument by remote control. Mentally blending the Hubble telescope and the showerhead created this remarkable solution.

Crocker was startled by his sudden realization of the solution that was immensely comprehensive and at the same time immensely detailed. As Crocker later said, “I could see the Hubble’s mirrors on the shower head.” The NASA experts could not solve the problem using their conventional linear way of thinking. Crocker solved it by thinking unconventionally — by forcing connections between two remotely different subjects.

Leonardo da Vinci described how he got his ideas in his notebooks. He wrote that the human brain cannot simultaneously concentrate on two separate objects or ideas, no matter how dissimilar, no matter how remote, without eventually forming a connection between them. This conceptual combining of dissimilar subjects is what provoked him to imagine his many incredible insights, ideas and inventions during his lifetime. Crocker used the same process to solve the Hubble problem.

As another example, Leonardo combined the movement of water with the movement of human hair in open, becoming the first person to illustrate in extraordinary detail the many invisible subtleties of water in motion. His observa­tions led to the discovery of a fact of nature that came to be called the “law of continuity.’ He was the first person in history to appreciate how air and water were blended together. “In all cases of movement,’ he wrote, “water has great conformity with air.”

The same process can help you to get the ideas you need in the business world. James Lavoie and Joseph Marino, cofounders of Rite-Solutions, did just that when they needed an employee-suggestion system that could harvest ideas from everyone in the company, including engineers, accountants, salespeople, marketing people, and all administrative staff. They wanted a process that would get their employees to invest time, energy and brainpower in the company.

The word invest encouraged them to think of the various ways and methods people use to invest. One association was investing in the stock market. Then the idea of using ideas as stocks caught their interest. They decided to combine the architecture of the New York Stock Exchange with an in-house ideas suggestion system. In other words, a stock exchange of ideas.

The company’s internal exchange is called Mutual Fun. In this private exchange, any employee can offer a proposal to create a new product or spin-off, to solve a problem, to acquire new technologies or companies, and so on. These proposals become stocks and are given ticker symbols identifying the proposals.

Fifty-five stocks are listed on the company’s internal stock exchange. Each stock comes with a detailed description — called an expect-us, as opposed to a prospectus — and begins trading at a price of $10. Every employee gets $10,000 in ‘opinion money’ to allocate among the offerings, and employees signal their enthusiasm by investing in a stock or volunteering to work on the project.”

The result has been a resounding success. Among the company’s core technologies are pattern-recognition algorithms used in military applications, as well as for electronic gambling systems at casinos. An administrative employee with no technical expertise was fascinated with one of the company’s existing technologies and spent time think­ing about other ways it could be used. One pathway she explored was education. She proposed that this technology could be used in schools to create an entertaining way for students to learn history or math. She started a stock called Win/Play/Learn (symbol: WPL), which attracted a lot of attention from the company’s engineers. They enthusiasti­cally bought her stock and volunteered to work on the idea to turn it into a viable new product, which they did.

A brilliant idea from an unlikely source was made possible by the new employee-suggestion system. Just as Isaac Newton got his insight by combining images of a falling apple and the moon, this corporation created an innovative employee-suggestion system by blending the concepts of the New York Stock Exchange and employee suggestions.

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If you always think the way you’ve always thought, you’ll always get what you’ve always got. The same old ideas. Learn the creative thinking techniques used by creative geniuses throughout history to get the original ideas you need that you can’t get using your usual way of thinking.  http://creativethinking.net/#sthash.SXV5T2cu.dpbs

 

 

 

 

 

 

 

THOUGHT EXPERIMENT: WRITE A LETTER TO YOUR SUBCONSCIOUS MIND

Grey dots intersection

.Illusory grey spots mysteriously appear at the points of intersection in the above black and white grid. However, the spot does not occur at the specific intersection on which you concentrate your attention.

Sometimes ideas, like the gray spots, do not appear when you are concentrating your attention and mysteriously appear when you are not. Modern science recognizes this phenomenon of incubation and insight yet cannot account for why it occurs. That this is a commonplace phenomenon was shown in a survey of distinguished scientists conducted over a half-century ago. A majority of the scientists reported that they got their best ideas and insights when not thinking about the problem. Ideas came while walking, recreating, or working on some other unrelated problem. This suggests how the creative act came to be associated with “divine inspiration” for the illumination appears to be involuntary.

The more problems, ideas and thoughts that you think about from time to time, the more complex becomes the network of information in your mind. Think of thoughts as atoms hanging by hooks on the sides of your mind. When you think about a subject, some of these thoughts become loose and put into motion in your subconscious mind. The more work you put into thinking about a problem, the more thoughts and bits of information you put into random motion. Your subconscious mind never rests. When you quit thinking about the subject and decide to forget it, your subconscious mind doesn’t quit working. Your thoughts keep colliding, combining and making associations. This is why you’ve experienced suddenly remembering names, getting solutions to problems you’ve forgotten about, and ideas out of the blue when you are relaxing and not thinking about any particular thing.

There’s a thing in mathematics called “factorial”, which calculates how many ways you can combine things. If you have three objects, then there are one times two times three, which leaves six combinations. The factorial of ten is over three million. Ten bits of information will combine and recombine in three million different ways in your mind. So you can imagine the cloud of thoughts combining and making associations when you incubate problems when you stop working.

Cognitive scientists have observed that people that after a period of incubation from a problem people are 39 percent more likely to infer connections among distantly related ideas. Yet this enhancement of creative thinking exists completely beneath the radar screen. In other words, people are more creative after they forget about the problem for a period of time, but they don’t know it. It’s as if a period of incubation resets your mind. You’re taking a walk or taking a shower and realize “Wait a minute, there’s another way to do this.”

The famous philosopher-mathematician Bertrand Russell was quoted in The Conquest of Happiness as having said: “I have found, for example, that if I have to write upon some rather difficult topic, the best plan is think about it with very great intensity—the greatest intensity with which I am capable—for a few hours or days, and at the end of that time give orders, so to speak, that the work is to proceed underground. After some months, I return consciously to the topic and find the work has been done. Before I discovered this technique, I used to spend time worrying because I was making no progress; I arrived at the solution none the faster for this worry and the worrying time was wasted.” When author Norman Mailer had writer’s block, he would instruct his subconscious mind to work on the problem and to notify him when it was resolved. Then he would leave the problem until the “insight” arrived in his consciousness.

Incubation usually involves setting a problem aside for a few hours, days, or weeks and moving on to other projects. The creative act owes little to logic or reason. In their accounts of the circumstances under which big ideas occurred to them, scientists have often mentioned that the inspiration had no relation to the work they happened to be doing. Sometimes it came while they were traveling, shaving or thinking about other matters. The creative process cannot be summoned at will or even cajoled by sacrificial offering. Indeed, it seems to occur most readily when the mind is relaxed and the imagination roaming freely.

Ideas are free to combine with other ideas in novel patterns and new associations in your subconscious mind. It is also the storehouse of all your experience, including things you can’t easily call into awareness.

When I am stonewalled this is one of the most useful techniques I use to tap into my subconscious mind. I write a letter to my subconscious mind.

THOUGHT EXPERIMENT BLUEPRINT

  • Work on a problem until you have mulled over all the relevant pieces of information. Talk with others about the problem, ask questions, and do as much research as you can until you are satisfied that you have pushed your conscious mind to its limit.
  • Write a letter to your subconscious mind about the problem. Make it a more personal experience by giving your subconscious a name. I named mine simply “Brain.”
  • Dear Brain…………Make the letter as detailed and specific as possible. Describe the problem definition, the attributes, what steps you have taken, the problems, the gaps, what is needed, what you want, what the obstacles are, and so on. Just writing the letter will help better define a problem, clarify issues, point out where more information is needed, and prepare your unconscious to work on a solution. The letter should read just like a letter you would send to a real person. Imagine that your unconscious is all-knowing and can solve any problem that is properly stated.
  • Instruct your unconscious to find the solution. Write, “Your mission is to find the solution to the problem. I would like the solution in three days.”
  • Seal the letter and put it away. You may even want to mail it to yourself.
  • Let go of the problem. Don’t work on it. Forget it. Do something else. This is the incubation stage when much of what goes on occurs outside your focused awareness, in your unconscious.
  • Open the letter in three days. If the problem still has not been solved, then write on the bottom of the letter, “Let me know the minute you solve this” and put it away again. Sooner or later, when you are most relaxed and removed from the problem, the answer will magically pop into your mind.

Here is an example of this letter technique. The marketing director for a soft drink corporation wanted to come up with a novel way to package soft drinks. He spent time listing all the ways products and liquids can be packaged. He then turned off his self-censor by giving himself an idea quota of 120 ways to package things. This forced him to list every single thought he had no matter how obvious or absurd. The first third were his usual ideas, the next third became more interesting and complex and the last third became fantastical and absurd as he stretched his imagination to meet his quota. He even recorded the fragments of his dreams that he remembered when waking even though they were unrelated to his problem. One of the dreams involved kangaroos carrying their babies in their pouches.

Finally, he wrote the following letter he addressed to MacGuyver (He calls his subconscious mind MacGuyver after the TV character who solves cases by improvisation.)

Dear MacGuyver,

How are you? I haven’t heard from you in a long time, so I thought I would write you a letter. I need some innovative ideas about packaging our soda. A package that would create a new experience for the consumer. Right now, as you now, our soft drinks are packaged in bottles and cans. I’m trying to think of ways to make our packaging innovative and fun in such a way that it will heighten consumer attention. So far, I’ve researched the methodology of packaging, brainstormed for ideas, and have asked everyone I know for their thoughts.

Reviewing my list of ideas I’ve noticed a theme of environmental concerns. Citizens have become aware and sensitive to what happens to discarded bottles and cans. So I think the package should be environmentally friendly. Another theme, I noticed, is “put to other uses.” In other words, how else can the consumer use the package? A cousin of mine told me about the time he was in the peace corps in a very poor section of Guatemala. Soft drinks in bottles were too expensive for the natives. He told me popular domestic sodas are instead poured into sandwich baggies and sold.

I need your help. Please deliver your ideas to me within three days.

Sincerely,

The Idea he received from MacGuyver is to create a biodegradable plastic bag in the shape of a soda bottle. This bag will save buyers bottle deposit money and retains the drink’s fizz and experience, while simultaneously being more environmentally friendly. Being new and fun, it actually creates a new brand experience adapted to cultural environmental tendencies that local consumers are sure to appreciate. Additionally, the plastic bags afford greater flexibility in storage options and can also be re-used by the consumer as a storage container for other foods and liquids. Additionally, the product adapts itself to new markets in impoverished countries.

 

Michael Michalko is the highly-acclaimed author of Thinkertoys: A Handbook of Creative Thinking Techniques; Cracking Creativity: The Thinking Strategies of Creative Geniuses; Thinkpak: A Brainstorming Card Deck, and Creative Thinkering: Putting Your Imagination to Work.  http://creativethinking.net/#sthash.SXV5T2cu.dpbs

 

Scratch a Genius and You Surprise a Child

By Michael Michalko

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The childlike joy creative geniuses experience in life.

One commonality that Pablo Picasso shares with other creative geniuses, according to biographical accounts, is that they all have a “childlike” way of seeing familiar things as if for the first time. Creative geniuses love what they do, and this love can be described as a childlike delight in painting, or composing, or searching for a grand new theory of nature. You can compare the experience of the kind of joy that geniuses and children have with that of visiting a foreign country. You experience everything globally because so much is unfamiliar and exciting. Even the most mundane details are new and exciting. For a child and creative geniuses, every day is like going to Paris for the first time.

“Each second we live is a new and unique moment of the universe, a moment that will never be again”….. Pablo Picasso

David Douglas Duncan, world famous photographer, is known for his photographs of Pablo Picasso which he eventually published in seven books. He became a close friend of Picasso and observed him at painting and larking around. Picasso, Duncan observed, was like a child — joyful to be alive. Sometimes he would wear a cowboy hat Gary Cooper gave him and pretend to be a cowboy, or would walk around scaring people wearing a grotesque mask he made. He was always having fun, but it was all for his own amusement. One day, he surprised Pablo in his studio where Picasso was square dancing in front of his painting and then pirouetting like a ballerina with a huge grin.

“I am always doing that which I cannot do, in order that I may learn how to do it.”… Pablo Picasso

Picasso’s creative mindset came from exploring, seeking, discovering, questioning, changing, and the doing. He paid attention to everything. His friends tell of being a guest at his table, reporting his gregarious, outgoing personality, his vivid wit, his animated conversation, but most of all, the attention paid to everyone and everything. As he ate, he would gaze at various objects around him, in effect, devouring them along with dinner. At such times, guests were quickly aware that Picasso was not seeing things about him as they did, but “digesting” them, creating images and relationships within his mind that might later come to rest on canvas, in the form of painted sketches.

Children have the capacity for learning and transforming and changing what they think about their experiences and for imagining other ways that the world could be. A movie, “The Mystery of Picasso,” exhibited Picasso at work. He started at an arbitrary point and painted a flower, transformed it into a fish, then into a chicken, switching back and forth from black and white to color, he then refashioned the composition into a cat surrounded on the side by human beings.

“Everything you can imagine is real.”… Pablo Picasso

He was constantly “present” in his everyday life and, like a child, saw the hidden beauty of the world by not analyzing, labeling and judging the people and things in his environment. This might sound strange but in the moments when you are “present” the ordinary world becomes more interesting and wonderful. Colors can seem brighter. You see more aliveness in trees, nature and in people. You see the wonder of being alive. Things that most often seem common, routine and boring become fascinating and something you can appreciate.

Picasso would go for aimless color walks through the forest admiring the colors in nature. He would fill his mind and imagination with colors and their various relationships. Once he said he was observing the color green in all its different variations until, as he put it, got green indigestion. When that happened, he had to unload his feelings and visions into his painting. His incredible artistic production is a product of this prodigious capacity for continual refilling and emptying.

“Why do two colors, put one next to the other, sing? Can one really explain this?”…. Pablo Picasso

First get in touch with the child in you. Take a few moments, relax yourself as deeply as you can, and perform the following exercise:

(1) Close your eyes and relax.

(2) What is the youngest age you remember being? Suppose it is seven years old.

(3) Regress yourself back to that age in phases. If you are 30 years of age, go back in time, skipping some years. E. g., 29, 25, 23, 17, 15, 12, 10, 7.

(4) Allow each phase to make its impression on your mind before going further back to your selected age. Allow your memory to deepen as you go back in time. Give yourself time to allow remembrances to come forth. Relax and enjoy your trip back in time.

(5) When you arrive at your age, reconstruct the details of that age as much as possible. Experience again the Christmas, July fourth, birthdays, vacations, friends, teachers, and school terms you experienced when you were 7. Feel as if you are back in time. Deepen the experience as much as you can. Remember “being in school” instead of “remembering being in school.” Remember “playing with your best friend,” instead of “remembering playing with your best friend,” remember being in the woods on a bright day.

Put aside one hour and take a color walk. Do not bring a cell phone, journal, camera, or iPod. Do not plan your walk in advance or combine it with other activities. Avoid talking and interacting with other people during your color walk. You can begin your color walk anywhere. Let color be your guide. Allow your seven-year old self to become sensitized to the color in your surroundings. What are the colors that you become aware of first? What are the colors that reveal themselves more slowly? What colors do you observe that you did not expect? What color relationships do you notice? Do colors appear to change over time? Do the visual details and arrangements mean anything? As you walk, try to imagine what different colors mean, what can we learn from them, how can you play with colors?

Too much time and experience thinking in a certain way is uncongenial to creativity. The mind becomes so set and so organized that we seem to lose the ability to create new ideas or even to recognize ideas developed by others. This is why activities like “color walk” help us become playfully aware of our environment and the miracles of life. All you need do is suspend your ordinary way of interpreting your surroundings and temporarily discover new ways of thinking about what you perceive. It will boost your ability to come up with creative new ideas. This is one way Picasso cultivated his perceptual abilities. For example, as a school boy, he treated numbers as visual patterns rather than substitutes for quantities. For instance, he would refer to the number “2” as folded pigeon wings and an “0” as an owl’s eye.

Scratch a genius and you will surprise a child. Like children, they discover ways to make things still feel fresh. When you become playfully aware, you are observing your world with more clarity and curiousness. Following is an exercise to give a different way to think about words.

WHAT DOES YOUR COMPUTER TASTE LIKE? 2000 people have synaesthesia which is an extraordinary condition in which the five senses intermingle. Some see colors and patterns when they hear music or words. Some perceive words, letters, and numbers as distinct colors. There is even a case of one man who tastes spoken words. The flavors are very specific……orange, mince, apricots, tomato soup, turkey, muddy water and even ear wax. Creativity tastes like grilled cheese to me. Don’t know why or even if why matters….but a definite grilled cheese flavor.

What word would taste like tomato soup?

What word would taste like mashed potatoes?

What would the word government taste like?

What flavor best represents your attitude toward corruption?

What occupation would taste like ear wax?

What does death taste like?

What does an elevator taste like?  In many office buildings, most people entering an elevator hardly make eye contact with one another, so the idea of licking the elevator walls together seems completely far-fetched. A new art installation in London begs to differ. Taking inspiration from Willy Wonka, chef Heston Blumenthal, and artist Damien Hirst created Spot of Jaffa. The project took a team of food technicians and artists four weeks to develop with the hope of encouraging some much needed sweet stress relief.

The elevator wallpaper consists of 1,325 Jaffa Cake-flavored stickers which are removed and replaced once licked. Once a Jaffa Cake flavored spot is licked, the spot is removed by a lift attendant who is in the lift the whole time staff have access. From a brand perspective, Jaffa’s intentions are to bring a bit more fun and joy into the lives of overworked office workers.

“I begin with an idea and then it becomes something else.”…. Pablo Picasso …………………………………………………………………………………………………………………………………………:

Creative Thinkering: Putting Your Imagination to Work by Michael Michalko http://www.amazon.com/dp/160868024X/ref=cm_sw_r_tw_dp_XUhvxb0YKA63R … via @amazon

 

 

 

LEARN HOW TO FAIL

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 As an infant, you learned how to walk by trial and error. The first time you made the effort you fell down and returned to crawling. You ignored your fears about falling and the results you had produced. You stood up again and again and fell again and again. Eventually you stood with a wobble and then another fall. Finally, you walked upright. Suppose as infants we had learned to fear failure. Many of us would still be crawling around on all fours.

It is the same with everything in life. Our nature is to act and produce results without fear. Yet, because, we have been educated to think critically and judgmentally, we imagine strong reasons for inaction and then allow it to become our reality, even before we make an attempt. Our fear is supported by an illusion that it is possible to fail, and that failure means we are worthless.

The reality is that there is no such thing as failure. Whenever we attempt to do something and fail, we end up doing something else. You cannot fail, you can only produce results. Rather than judging some result as a failure, ask “What have I learned about what doesn’t work?”, “Can this explain something that I didn’t set out to explain?”, “What can I do with these results?”, and “What have I discovered that I didn’t set out to discover?”

Take the first airplane. On Dec. 8, 1903, Samuel Pierpont Langley, a leading government- funded scientist, launched with much fanfare his flying machine on the Potomac. It plummeted into the river. Nine days later, Orville and Wilbur Wright got the first plane off the ground. Why did these bicycle mechanics succeed when a famous scientist failed? It was because Langley hired experts to execute his theoretical concepts without going a series of trial and errors.

Studying the Wrights’ diaries, you see that insight and execution are inextricably woven together. Over years, as they solved problems like wing shape and wing warping, they made several mistakes which inspired several adjustments all of which involved a small spark of insight that led to other insights. Their numerous mistakes led to unexpected alternative ways which, in turn, led to the numerous discoveries that made flight possible. 

It is a paradox of life that you have to learn to fail in order to succeed. Henry Ford’s first two automobile companies failed. What he learned from his failures led him to be the first to apply assembly line manufacturing to the production of affordable automobiles in the world. He became one of the three most famous and richest men in the world during his time.

When Thomas Edison was seeking to invent the electric light bulb, he had thousands of failures. He would record the results, make adjustments and try again. It took him approximately 10,000 experiments to invent the perfect set-up for the electric light bulb. Once an assistant asked him why he persisted after so many failures. Edison responded by saying he had not failed once. He had learned 10,000 things that didn’t work. There was no such thing as a failure in Edison’s mind.

When you try something and produce a result that is not what you intended but that you find interesting, drop everything else and study it. B. F. Skinner emphasized this as a first principle of scientific methodology. This is what William Shockley and a multi-discipline Bell labs team did. They were formed to invent the MOS transistor and ended up instead with the junction transistor and the new science of semiconductor physics. These developments eventually led to the MOS transistor and then to the integrated circuit and to new breakthroughs in electronics and computers. William Shockley described it as a process of “creative failure methodology.”

Answering the questions about discoveries from failures in a novel, unexpected way is the essential creative act. It is not luck but creative insight of the highest order. A DuPont chemist Roy Plunkett set out to invent a new refrigerant. Instead, he created a glob of white waxy material that conducted heat and did not stick to surfaces. Fascinated by this “unexpected” material, he abandoned his original line of research and experimented with this interesting material, which eventually became known by its household name, “Teflon.”

The discovery of the electromagnetic laws was also a “failed” experiment. The relationship between electricity and magnetism was first observed in 1820 by Oersted in a public lecture at which he was demonstrating the “well known fact” that electricity and magnetism were completely independent phenomena. This time the experiment failed! – an electric current produced a magnetic effect. Oersted was observant enough to notice this effect, honest enough to admit it, and diligent enough to follow up and publish. Maxwell used these experiments to extend Isaac Newton’s methods of modeling and mathematical analysis in the mechanical and visible world to the invisible world of electricity and magnetism and derived Maxwell’s Laws which opened the doors to our modern age of electricity and electronics.

If you just look at a zero you see nothing; but if you pick it up and look through it you will see the world. It is the same with failure. If you look at something as failure, you learn nothing; but look at it as your teacher and you will learn the value of knowing what doesn’t work, learning something new, and the joy of discovering the unexpected.

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…………………………………………………………………………………………………………………………………………Learn more about how to get ideas by reading Michael Michalko’s book Cracking Creativity: Secrets of Creative Genius. http://www.amazon.com/Cracking-Creativity-Secrets-Creative-Genius/dp/1580083110/ref=pd_sim_b_2?ie=UTF8&refRID=16NCRBEMHRCEQ1RAZG5V

 

CREATIVE THINKING TECHNIQUE: THE EXQUISITE CORPSE

horses or woman

  It is not possible to think unpredictably by looking harder and longer in the same direction. When your attention is focused on a subject, only a few patterns dominate your thinking. These patterns produce predictable ideas no matter how hard you try. In fact, the harder you try, the stronger the same patterns become. If, however, you change your focus and combine your subject with something that is not related, different, unusual patterns are activated. 

Try an experiment. Pick eight random words (or use the following words) and give the list to someone or to a small group (for example: flower pot, baby, glass, grasshopper, coffee pot, box, toast and garage). Ask them to divide the words into two groups without giving them any rationale for the division. You’ll discover that people will come up with some very creative classifications. They’ll group them according to “words with the letter,” “things that touch water,” “objects made in factories,” and so on. No one ever says there is no connection, they invent them. 

Though we seldom think about it, making random connections in such a manner are conceptual creative acts. Making random connections were popular techniques used by Jackson Pollock and other Surrealist artists to create conceptual combinations in art. Artists in a group would take turns, each contributing any word that occurred to them in a “sentence” without seeing what the others had written. The resulting sentence would eventually become a combination of concepts that they would study and interpret hoping to get a novel insight or a glimpse of some deeper meaning. The technique is named “The Exquisite Corpse” after a sentence which happened to contain those words. 

BLUEPRINT 

Have the group bounce ideas and thoughts about the subject off each other for five to ten minutes. 

  • Then, ask the participants to think about what was discussed and silently write one word that occurs to them on a card.
  • Collect the cards have the group combine the words into a sentence (words can be added by the group to help the sentence make sense).
  • Then invite the group to study the final sentence and build an idea or ideas from it. 

An Alzheimer’s organization planned to have an auction to raise money for their cause. They planned an elaborate, sophisticated evening and looked for unusual items they could auction. They tried the “exquisite corpse” technique. Some of the words they came up with were people, cruises, creative, furniture, charity, designer, custom, art, thin air, and celebrities. One of the connections was: create—-art—-thin air. 

This triggered their idea which was the sensation of the auction. They sold an idea for an artwork that doesn’t exist. They talked a well-known conceptual artist into describing an idea for an artwork. The idea was placed in an envelope and auctioned off for $5,000. Legal ownership was indicated by a typed certificate, which specified that the artwork (10, 0000 lines, each ten inches long, covering a wall) be drawn with black and red pencils. The artist and the owner will have one meeting where the artist will describe his vision for the painting with the owner. The owner has the right to reproduce this piece as many times as he likes.

MICHAEL MICHALKO author of THINKERTOYS (HANDBOOK OF CREATIVE THINKING  TECHNIQUES.

 http://www.amazon.com/dp/1580087736/ref=cm_sw_r_tw_dp_qucvxb0A4HCF1 … via @amazon